At a high level, journey maps are a combination of storytelling, visual design, and empathy. When completed, your project team will have a complete idea of how your users interact with your website or application and have clear definitions of your pain points.

 

The process of creating a journey map allows your team to have an internal conversation and avoid any possibility of assumption misalignments.

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Additionally, a visual design deliverable like a journey map is an effective way of creating something memorable and easily digestible so that everyone from managers, stakeholders and staff members can easily relate to it.